Always been a fan of Daniel Kahneman since reading "Beyond Greed and Fear" by Hersh Shefrin.
http://www.amazon.com/Beyond-Greed-Fear-Understanding-Association/dp/0195304217/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1209254707&sr=1-1
Co-Author of an excellent article in Foreign Policy Magazine:
http://www.foreignpolicy.com/story/cms.php?story_id=3660
Regards
TheBagwan
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